Thursday, September 19, 2024

LinkedIn Users Would Translate for Upgraded Accounts

LinkedIn is available in the English, Spanish, French, and German languages, although users can post their profiles in over 40 different languages. The company would like to offer its services in more languages though, and is calling upon its user bases to help it out with that.

“Currently, we are investigating the best way to translate our site into more languages,” says LinkedIn’s Nico Posner. “Since this is a decision that will impact millions of our users, we wanted to hear from our members on what they thought were some of the most effective ways to make this happen.”

LinkedIn offered a survey to users, and over 12,000 people responded. The survey asked the question, “What type of incentive would you expect for translating the LinkedIn site?” Below are the results:

LinkedIn Translation

As you can see, the largest number of people would be happy with upgraded LinkedIn accounts. Surprisingly, fewer people wanted money, which I assume was included in the “Other (please specify) category. Of course, had money been one of the listed options, it may have painted a different picture.

“These options typify some of the value propositions that members often get from LinkedIn, and we were interested in hearing which ones would be of most interest,” says Posner.

LinkedIn is still in the process of evaluating its options, but the survey clearly shows that LinkedIn is looking to expand its offerings in terms of languages. Time will tell how they go about accomplishing this.

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