LG Electronics and Google have entered into an agreement that will allow Google software to be installed on LG mobile phones, giving users access to Google’s services on their mobile handsets.
Google is the third company this week to be involved in some type of mobile launch or application. Other companies that have launched mobile initiative include Yahoo with their Mobile Publisher service and Microsoft with their ZenZui’s Zooming User Interface, which looks to be a direct competitor to Apple’s iPhone.
Deep Nishar, director of product management, Google, said, “We’re pleased to work with LG to make it easier than ever for mobile internet users to have powerful applications and personalized information at their fingertips.”
“Users around the world now have more options for accessing information while on the go through search and Gmail. With applications like Blogger, users are now free to express themselves from wherever they are in the world.”
The new LG handsets will have one click access to Google search through an icon in the application menu. They will also offer Google Maps for mobile, Gmail, and Blogger Mobile that will allows users to upload/download images and text to blog from their mobile devices.
LG and Google will jointly market the LG-Google handsets. Google has other similar deals with Sony Ericsson, Motorola and Samsung Electronics to carry their search services.
LG will launch 10 new handsets in 2007 that will feature Google products and services. LG will be shipping the handsets worldwide through North America, Asia and Europe starting in the second quarter of 2007.
Paul Bae, Vice President of the Product Planning Team at LG Electronics Mobile Communications, said, “Building on our efforts to set new standards for wireless handsets, we are excited to partner with Google to offer extra value to consumers with enhanced mobile Internet experiences.”
“LG’s mobile devices, combined with Google, will provide consumers with easy access to their favorite Internet services even without a PC and make it easy for them to stay connected while in motion.”
