Thursday, September 19, 2024

Kottke Quits

Let’s start the rant engine folks.

CNET reports that uber blogger, Jason Kottke has pulled the plug on blogging for a living. All I can wonder is, why it took this long? What kind of business model is micropayments? The guy needs to stop drinking his own Kool Aid and treat that blog like a business, not an experiment.

It’s a bit disheartening, really. So much potential and opportunity not realized.

Kottke.org is one of the most popular, most visited blogs on the planet – #23 on Technorati’s list of popular blogs. Throw some damn AdSense on there Jason!

There are over 13,000 pages on that domain and over 450,000 inbound links. I hear some SEOs out there salivating. What could you do with a site like that?

Someone please point Mr. Kottke over to Performancing.com or to ProBlogger.net for some profitable blogging education. Some of these guys are pulling in six figures through blogging and in the scheme of things, just getting started. According to CNET, kottke.org only pulled in $39,900 in donations and I was one of them. Hey, it was a good link investment.

Did Kottke accomplish something with his blog? Yes, but it had nothing to do with business or pro blogging. Good luck to you Jason and I hope you can get back to web design or whatever pays the bills.

For other “A” list bloggers, that are not monetizing their efforts properly, it might be “silence of the lambs” time.

Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.

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