Keywords and META tags can dramatically improve your search engine ranking. It’s important to learn keyword strategies and spend time writing descriptions and page titles. You will need them when submitting your site.
META tags are part of your HTML code. The Web visitor does not see them. Some search engines and directories read the information in the META tags of Web pages to index and cannot index your site without them. Others search engines use the keywords, description, and site title you provide when registering a site. The most important META tags for search engine indexing are the title and description tags. Go to http://www.fivestarwebdesign.com/meta.htm to see how META tags look like.
While some search engines use the information in the META tags, others use the text of Web pages, especially the first words, sentences, or paragraphs to describe and list Web pages. That’s why it’s important to place your most relevant keywords in your headline and the first paragraph of each page. Avoid graphics or banner ads before your first paragraph to maximize your keywords on top of your pages. Follow these tips to write effective keywords, page titles, and site descriptions.
Keywords
Keywords in strategic places give your Web pages a chance to come up when visitors type in words that match your keywords. Here are some tips on writing keywords.
1. Make a list of 20 to 30 keywords and phrases that are relevant to your Web site.
2. Use words and phrases your prospects may enter into a search engine when searching for your topic, product, or service. Web surfers often enter phrases rather than words when searching for Web sites.
3. List the most important keywords and key phrases first.
4. Include your name, business name, product names, and the city and state you’re conducting business in. Also include common misspellings and the plural form of the words.
5. Don’t repeat key phrases or individual words more than five times. Many search engines consider this spam and will exclude you from their index if you are spamming them. (Spamming or spoofing includes repeating words frequently to trick search engines into displaying your site at the top of their listings.)
6. Type in your own keywords and phrases on popular search engines. Look at the results and make changes as needed.
The following are keywords and key phrases related to Web design:
web site design san diego, california, web page design, web designer, webmaster, web site development, graphic design, web site designers, webmaster, HTML coding, five star web design, leva duell.
Including keywords in your Web pages’ content (especially your headline and first paragraphs), page titles, and META descriptions can make a big different in your search-engine positioning. It’s worth spending time writing keywords, descriptions, and page titles.
Based on our marketing research and analysis, PWS will identify the most popular keywords that are relevant to your Web site. After you approve those keywords, we will optimize your site for those keywords. Call (760) 944-7970 or email duellmktg@aol.com
Page Title
The page title is very important to obtain top search engine ranking. The title of a Web page appears on top of the page in the title bar of the browser. Web pages that use your search terms in the title will rank higher with some search engines than pages that contain them in the text only. Follows these tips to write your page titles.
1. Write a powerful headline for the title of your site. The title you submit to search engines is often used to list you in their directory.
2. Keep the length 20 words or less. Longer titles may be cut off in the search engine listing.
3. Create a title for each Web page.
4. Include the most important keywords and phrases your visitors are likely to use when searching for your topic.
5. Starting your page title with a letter toward the beginning of the alphabet (A, B, C) may increase your chances of appearing near the top of the listing in some search engines.
Samples of Titles
– Five Star Web Design provides user-friendly Web design and free tips to design and promote your Web site, boost traffic, and increase sales.
– Five Star Web Design designs easy-to-navigate Web sites to maximize sales for small businesses in San Diego, California.
Site Description
The site description is used by most search engines to list the description of your Web site. When providing your own description in the META description tag, your listing may be displayed in the search engine listing as you provide it. If you don’t provide a META description, the search engines will generate a description from the content of your page. Follow these guidelines for better results.
1. Write descriptions of your Web site of various lengths (one to three sentences). Submit the maximum allowable length to the search engines to convey a persuasive message.
2. Make your description informative and compelling to attract visitors to your site. Provide a benefit or solve a problem.
3. Include your most important keywords and phrases.
Sample Descriptions
– Get your Web site noticed and increase online sales with an easy-to-read-and-navigate Web site.
– Get your Web site noticed with effective Web design.
The best way to consistently maintain a high ranking is by including keywords in your Web pages and META tags. Including keywords in your headlines, first paragraphs of your Web pages, page titles, and META descriptions can make a big different in your search engine positioning. It’s worth spending time writing keywords, descriptions and page titles.
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