The Fathom Online Keyword Price Index, the best indicator of earnings trends in the search ad industry, dropped 15% in May, almost entirely on a massive correction in inflated mortgage keyword prices.
Mortgage keywords lost almost the entire cost of a subway fare, dropping 30% to $4.52 from $6.49. It was a bad month across the board, with seven out of eight categories seeing drops. One day in the future, when Google’s stock stabilizes, this index will have a major effect on the stock prices. For now, its just an indicator of an evolving market.
I’ve updated my chart:
April
March
February
(via Search Engine Watch)
Links:
Fathom Online Keyword Price Index
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.
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