1) Analyze all your promotional efforts. Concentrate on the ones that work and drop the ones that don’t. Don’t waste your valuable time. For example, if you have an affiliate program that hasn’t made a sale for two months, drop it or test a different ad. You want all of the real estate’ space on your web site making some kind of profit for your business.
2) Put yourself in your visitors’ shoes. Design your site for them, not for yourself. Create your product around your visitors, not because you would buy it. For example, if you were selling to people who were thinking of going bankrupt, think about how they feel. They would likely want to avoid bank- ruptcy, they would feel tired of not be able to afford anything, they would be fed up with creditors calling, etc.
3) Buy Internet business books, e-books, private site memberships, etc. Study and learn all the new web site promotional ideas you can. For example, take notes either while you’re reading the e-book, or afterwards. Write down a list of tips you could apply or use for your own business. You should never stop educating yourself because technology and info- mation will always keep changing.
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