Internet advertising revenues reached a total of $21.2 billion last year! That’s billion.
That is according to IAB, who published PricewaterhouseCoopers’ Internet Advertising Report earlier this month. That is also 26% higher than the previous year.
Why such a huge jump? IAB President and CEO Randall Rothenberg attributes it to “the continued vitality of interactive”.
“Explosive innovation in the industry is providing marketers with new and unique ways to reach consumers – it’s a very exciting time,” he says.
I won’t disagree with that, and certainly the momentum that online video has been gaining plays a role, but let’s not totally discount the online advertising methods that have been here for years (not that the report didn’t include them), and don’t look to be going away anytime soon.
Banner advertising for example. Yeah, I said it. Love banner ads or hate them, they still can prove quite effective if executed well. Just ask Google or Microsoft or Facebook or countless other big names.
How about email advertising? The same principles apply.
When consumers are spending more of their time online than ever (even to the point of addiction in some cases), more people have high speed Internet access than ever, and people begin to do more of their shopping online if for no other reason than to save on the insane price of gas, it only stands to reason that Internet advertising will continue to flourish.
Of course there is the whole DVR/Tivo (which I believe is becoming more popular as well) advertising concern, so as it gets harder to get through to consumers through television programs, other options start to appear more viable.
I will not be surprised this time next year to see that online ad revenue has jumped even further. Besides with old Internet advertising trends still prevalent and newer ones in the mix, there is still room for more to show up over the next year.
What kinds of ad trends to you expect to see over the next year and what kind of impact do you expect them to have on revenue?
