Who is paying attention to new media and online PR?
Who showed up for the first meeting of the Social Media Club tells a story.
Who was paying attention to the uses of Social Media in PR and ideas for the formating of press relases online?
Traditional media The San Jose Mercury and the SF Chronicle
PR Newswire – Mark Nowlan, senior VP of Marketing and Communication flew out from New York for the meeting
The Weblog Wire – A new wire service for bloggers
Thought leaders – Jen McClure of the Society for New Communication Research, Todd Defren of Shift Communications
RSS providers – PRESSfeed
Small agencies – Future Works, San Jose; Topaz, Boston; Expansion Plus, LA, Pat Meier Associates, San Francisco
MIA:
Who should have been there?
Large PR agencies – Edelman A&R has offices close by
Corporate PR people – there are heaps of big tech companies right in the area
Yahoo News – they have the biggest online news audience right now and we were meeting practically in their backyard.
Google News – The Googleplex is a stone’s throw from where we were
Business Wire – they are currently developing new media and SEO options
Social Media Clubs will be launched in LA, Boston and Florida. Expansion Plus and PRESSfeed will be hosting the first one in LA mid September. If you are in the LA/Ventura/OC area and you’d like to attend, send me an email.
Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.
