At times, it’s important to give our sales pages a review to make sure they contain the most important elements that will lead to the highest amount of sales possible.
Here’s a few quick items you can use to make immediate changes to your sales site and improve your results.
REVIEW YOUR HEADLINE
First impressions are very important. What is the headline on your page? Does it draw the reader in to the rest of your text by summarizing the main benefit your product offers? Does it stand out? Is it related to the advertising you’ve used to bring people to your site?
STICK TO A SINGLE PURPOSE
Sales pages are not the place to include a lot of references to other pages or products on your site. Most likely, your advertising has intrigued people enough to come to your site based upon one specific thing. Stick to explaining more about the product you are offering. Lead readers through an explanation of the benefits of your product and then take them straight to the order button. Don’t confuse them with a lot of unrelated links, banners, or ads.
HIGHLIGHT KEY WORDS OR PHRASES
Let’s face it, most people are not going to read every word on your sales page. Therefore, it’s important to highlight the key words or phrases that will give them the basics of what you are offering at a glance. Use bold text on active phrases that will draw more interest. Use bulleted lists to provide quick summaries of the important benefits of your product. Use sub-headlines to catch the attention of skimming readers and get them to read the full text.
INITIATE FOLLOW UP CONTACT
To make your site more efficient at making sales, find a way to initiate follow up contact with those not prepared to make a purchase right away. Anything you can offer that will intrigue them into allowing you to stay in touch with them in the future is worth your time and effort. Publish an ezine, offer contests, product updates, drawings for free products, free product trials, more information through an auto responder or free ebook. Use your creativity to design the perfect follow up system for your site.
INCLUDE BONUSES AND GUARANTEES
Often, people need just a little bit of extra incentive or some reassurance before they will make a purchase. Consider what you can offer as a bonus along with your product. Consider as well what guarantee you can offer. Take away people’s fears and objections, give them a great deal, and they’ll be more likely to buy. These are just a few simple items that will undoubtedly be worth your time to review as you consider how to improve the results of your sales pages. Even if you have each of these elements in place already, it still pays to review them from time to time and consider changes that might get more results.
LuAnn Elliott is the publisher of Web Success —
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