When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards–you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field.
1. Get a Low-Cost Web Site
If you don’t have a Web site yet, put it at the top of your goal list. You don’t need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter. From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. That’s only three sections of possibly 10 pages. Most Web people would charge about $600 for this service.
2. Enhance your Online and Brand Presence
To discover your own “brand” brainstorm with friends and associates. Answer these questions:
-Why is my product or service the right choice? -Why am I the preferred expert over my competition? -What is unique about my product or service?
Think what you can offer that’s different and better than your competiton.If you said, “I’m the one who can help you make your book dream a reality–faster, cheaper, and easier.” that would set you off from your competitors.
To these hot benefits, add features.
-Design each part of your book to sell more copies before you write a single chapter with the essential “Seven Hot-Selling Points.”
-Write each chapter fast to write focused and compelling copy, be clear, and edit much less with the “Fast-Forward” technique.
3. Enhance product awareness.
When your targeted visitors come to you site to see your free articles and tips, they will become aware of the products you offer, because at the end of each article will be a link straight to your products sales message and order page.
They may not buy the first time, the second or even third time, but if you keep your site updated with new information every few weeks and mark your site that you have done so, your visitors will keep coming. Up to fifty percent will buy.
4. Boost your leads fast.
When you entice your reader with a testimonial or a free bonus report to leave their email address, you will be able to continue to stay in touch with them. Allow them to download by autoresponder a free article related to your product.
5. Reach new targeted customers worldwide.
Once you get your Web site up, you must learn and apply the many non-techie ways to get people to visit you. After collecting email addresses from the people you meet online or not, send periodic messages to them, including free articles.
You will attract thousands, even hundreds of thousands, from all over the world. Your ezine or teleclasses can connect with people outside your area because your subscribers or participants think so much of you that they forward the good news to their friends and associates.
Because your Web site attracts only targeted buyers this translates to a much higher rate of sales.
6. Make it easy to buy
Maybe people know you or your products offline through networking groups or other business ventures. A Web site makes you even more respected. Online people expect you to have a Web site because they love the convenience and speed of Online information and ordering.
Increase your sales channels to include office promotion such as post cards, talks, book signings, or radio interviews. Offer a free 800 telephone number for orders.For your site, Include the “How to Contact Us” section. Put it at the top of your ezine. Include it in all email promotions, so you make it easy for people to connect, and eventually buy.
7. Offer improved customer service and support.
All new subscribers to my ezine get 2 free special bonus reports. I receive their email address. I keep these in a file and follow up every few months with an email “thank you” gifting them with a free special report or free email answer to one question. Customers love a freebie, and they will connect my name with any future purchase they need to make.
For coaching services, I send out a note periodically that includes all the extras I offer.My clients give me the testimonials that remind me of those extras, making it easy to relate.
8. Reduce support costs.
Your Online home office costs a fraction of what a brick and mortar store front would.Think of the rent, the gas you save! Online services cost just a little:Web hosting, Web maintenance, and an email server are a few. Since Online marketing is far easier, you’ll need only a part time virtual assistant. and more effective than the mail, telephone or fax.
9. Reduce your time in the office.
It’s far quicker to use email than phones or faxes. You don’t have to have expensive and time-costing lunches with associates, because you can email at your convenience. And, it’s all in writing. My promotion time is now only 6-9 hours a week.
10. Reduce the cost of doing business.
In your home-based virtual office, you will have much less overhead. When you self-publish eBooks, you won’t have to spend time or money on postage, packaging, or mailing. You don’t spend money on printing bringing much more profits as well as reduced expenses. Even if you need to mail your product, you still will have to spend less time and money.
Using email to offer and sell your products reduces your dependence on other sales channels such as the brick and mortar stores. Fortunately, our choices are many today, and we don’t have to give away the normal hefty percentages these stores demand that greatly reduce your profits–up to 90%.
My motto is: If someone else who takes a commission can’t sell at least 10 times as many products as I can, I don’t need them.” .
11. Reduce your marketing time because email communication is short, fast, and gets to the point quickly.
You don’t have to spend time buying stamps and special envelopes and stationery. You do need to keep track of every customer, subscriber and Web visitor. Give each group their own email address list, so you can laser target messages just to one audience at a time.
You can look like Barnes and Noble reaching thousands, even tens of thousands each day. Your messages can be a free report, a free article, a tip, even an interview or questions and answers.
If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are hungry for your information and product.. Put your effort into Online marketing and win!
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
