To sell products, you not only need sales and benefit-driven copywriting for your 2, 3 or more paged Web site, you also need to get new potential buyers to your site. Here’s 11 ways to sell more products.
1. Get a Low-Cost Web Site
You don’t need a lot of Web pages. You need a home page with benefit-driven links
to your product sales letter. From your sales letter, you need a link to a secure
place to order such as ClickBank.com or PayPal.com. That’s only three sections
of possibly 10 pages.
2. Enhance your Online and Brand Presence
To discover your own “brand” brainstorm with friends and associates. Answer these
questions:
-Why is my product or service the right choice?
-Why am I the preferred expert over my competition?
-What is unique about my products or service?
Think what you can offer that’s different and better than your
competiton. You might say: “I’m the one who can help you make
your book dream a reality–faster, cheaper, and easier.
To these hot benefits, add features.
-Design each part of your book to sell more copies before you
write a single chapter with the essential “Seven Hot-Selling
Points.”
-Write each chapter fast to write focused and compelling copy,
be clear, and edit much less with the “Fast-Forward” technique.
3. Enhance product awareness.
When your targeted visitors come to you site to see your free articles and tips,
they will become aware of the products you offer, because at the end of each article
will be a signature file with a live link straight to your products.
They may not buy the first time, the second or even third time,
but if you keep your site updated with new information every few
weeks and mark your site that you have done so, your visitors
will keep coming. Up to fifty percent will buy.
4. Boost your leads fast.
When you entice your reader with a testimonial or a free bonus report to leave
their email address, you will be able to continue to stay in touch with them.
Allow them to download a free chapter or excerpt of your eBook. Illustrate with
benefits and a testimonial why they should sign up for your free ezine.
5. Reach new customers worldwide.
Once you get up on the Web, many people will come to your site from all over the
world. Your ezine or teleclasses can connect with people outside your area because
your subscribers or participants think so much of you that they forward the good
news to their friends and associates.
Your Web site attracts only targeted buyers which translates to
a much higher rate of sales.
6. Make it easy to buy
Maybe people know you or your products offline through networking groups or other
business ventures. A Web site makes you even more respected. Online people expect
you to have a Web site because they love the convenience and speed of Online information
and ordering.
Increase your existing sales channels, such as post cards, talks,
book signings, or radio interviews. Offer a free 800 telephone
number for orders. Put it in the “How to Contact Us” section on
your Web site. Put it at the top of your ezine. Include it in
all email promotions, so you make it easy for people to connect,
and eventually buy.
7. Offer improved customer service and support.
All new subscribers to my ezine get 2 free special bonus report I get their email
address. I keep these in a file and follow up every few months with an email “thank
you” gifting them with a free special report or free email answer to one question.
Customers love a freebie, and they will connect my name with any future related
purchases they need to make.
8. Reduce support costs.
Your Online home office costs a fraction of what a brick and mortar store front
would. Think of the rent, the gas you save! Online services cost just a little:
Web hosting, Web maintenance, and an email server are a few. Since Online marketing
is far easier, you’ll need only a part time computer/virtual assistant. Online
promotion is much more effective than the mail, telephone or fax and takes less
than 9 hours a week.
9. Reduce your time in the office.
It’s far quicker to use email than phones or faxes. You don’t have to have expensive
and time-costing lunches with associates, because you can email at your convenience.
And, it’s all in writing. Remember to delegate some of the work.
10. Reduce the cost of doing business.
In your home-based virtual office, you will have much less overhead. When you
create information products in electronic form, you won’t have to spend time or
money on postage, packaging, or mailing. You don’t spend money on printing. Think
of the big profits as well as the reduced expenses.
You reduce your dependence on other mail or in person
sales channels. You gain profits up to 90% because you are the
only seller–no middle men to pay.
11. Reduce your marketing time.
Email communication is short, fast, gets to the point quickly, and reaches your
target audience, the one who will take out their credit card and buy..
If you are like me, you will enjoy keeping track of your
increasing sales each month. You will enjoy staying in touch with
your potential buyers. People Online are ready to buy.
Put your efforts into Web and Online marketing and
win!
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
