Your book expresses your useful information, your creativity, your genius. It’s your dream come true. Or is it? You have already tried a few venues–maybe a tradeshow, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.
Now, there is a new way to market those unsold books. Use the Internet. And you don’t even need your own Web site or spend money.
Get ready to create a continuous, passive income. Be ready for those checks and charges coming your way often!
What Kind of Books Can I Market?
Depending on your passion, your willingness to learn a new way, and putting energy into your campaign, you can market any kind of book: how-to, non-fiction, fiction, short special reports, booklets, training manuals, workbooks, poetry, short stories, articles.
Sell your Print Books and Create New eBooks
If you already have a print book, you can still sell it Online. One way to draw attention to it is to write a short eBook on the same subject. This won’t take long.
Make this eBook around 10-25 pages. You can copy and paste Word files right from your print book taking information on one topic, or perhaps from one chapter. Reduce the number of stories to keep it short. Then add a new introduction and conclusion. People on the Net want straight-to-the-point information.
Put your eBook into Word and Portable Document Format (PDF). Use your Word file to update and edit and use your PDF file to send your book by email.
Who will Buy?
You can sell your short eBook for $6.95-$14.95, depending on how much your audience wants it and how well you write your sales copy. You can also give this book away to stimulate your audience to want the whole story–the print book.
Online audiences read all kinds of books. Many will want the shorter electronic version and be perfectly willing to print it. Others only want a book they can hold and enjoy on their nightstand a long time. They will buy the longer version.
To publicize your books, start writing short articles, anywhere from 400-1200 words on your book’s topics. When you submit to Online ePublishers, Web masters and ezine owners, each article will be seen by thousands, even hundreds of thousands of Online readers. They are hungry for information. That’s why they go to the Web.
To the bottom of the ezine, add a signature file that gives your title, tag line, book title, free offer, phone numbers, and e and Web addresses.
Expand your marketing and promotion. Use the Internet to reach hundreds of those in your target market today.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
