Marketing a book can be a lot of fun! Here are some general ideas for marketing any book:
1. Offer to appear at local bookstores to promote the book. Give a short talk about the subject matter, do book signings.
2. You can always advertise on appropriate news groups!
3. Chat rooms — get people to go to appropriate chat rooms and start talking about this wonderful book they just read. Stir it up, generate interest!
4. Check with local radio and TV stations to secure air time on talk and news shows. Talk about the book, answer questions, make sure you give out the URL of the website. This brings us to #5…
5. There is a website to promote the book, isn’t there? If not, there should be. It should be inviting and professional and should generate excitement about the book!
6. Call the local newspaper. There’s an author in their midst who needs to be interviewed and have a feature written about him/her! (To this end, you can even do press releases and send them to targeted media.)
7. Find out if there are local book clubs. Call and see if they would be interested in having the author come talk to the group.
8. See if you can put flyers out at small book shops. Even some larger book chains have areas where they let people put flyers – you just have to check and see who’s amenable to this.
These are just a few ideas… be creative and see what you can think of by spinning off the ideas I’ve listed!
Melinda Robinson is the owner of Dragon Spirit Computing
(http://dragonspiritcomputing.com). We’ve been helping
businesses find online success since 1996 with
award-winning designs and innovative marketing strategies.
Contact her at melinda@dragonspiritcomputing.com
