Let’s play make believe:
Let’s pretend you have a website which sells executive nose-hair trimmers (“The Gift that Gives All Year Long”) and you are getting 187 visitors per day. Your average sale is $29.95, of which $19.72 is profit.
Let’s also pretend that you close one sale for every 254 visitors (a close rate of .4%).
So, your website is making almost $.08 per visitor in profit. A nice little $450 or so per month.
But what if there were a “magic tool” that would increase your close rate from .4% to as much as 2%? That would mean those same 187 visitors per day would make you $2,200 in profits. Over the course of a year that would earn you an additional $21,000 for roughly the same amount of work.
There is a magical tool, and it’s called autoresponders.
Autoresponders are simply automated email robots which will send out a pre-set email at a given interval to email addresses “fed” to it. By putting in an effective series of follow-up messages, it can increase your close rate by as much as 10-fold.
They can be the difference between success and failure online.
There are a number of ways to utilize autoresponders–you can do everything from sending out your newsletter to handling customer service–but the real money-making tool is in automated follow-up. Here’s how they work:
When someone visits your site, you give them an incentive to sign up for your autoresponder–you can see our incentive here:
http://www.All-In-One-Business.com
Then, at regular intervals, you have your autoresponder automatically send them reasons to “take action now and buy” messages. Think about the incentives you can use:
* Send a special discount link if they take action.
* Offer an additional bonus.
* Remind them of what they may have already missed–and how they will continue to miss out if they don’t take action.
* Remind them of your key benefits.
* Offer a free trial.
The list goes on and on.
Adding this type of follow-up can drastically increase response–and make you much more money for every person who visits your site.
I have put together a complimentary report on how to effectively use autoresponders [including the keys anyone can use to create messages which catapult sales. Grab up your copy here:
http://www.All-In-One-Business.com/ar-report
To see our current recommendation on autoresponder services, go to:
http://www.All-In-One-Business.com/ar
Kevin Bidwell is owner of
http://www.All-In-One-Business.com/cg-bin/at.cgi?a=274293
Kevin just finished a complete report on building a passive
income. Grab your copy here:
http://www.All-In-One-Business.com/cg-bin/at.cgi?a=274293&e=/pi
