The noose keeps tightening on publishers and email marketers. We’re caught between the “Slim Shadys” who believe that if you have email, you’re fair prey and the powers that be who feel that we’re just collateral damage in their war with “Slim Shady.”
The rules are changing so fast it makes my head spin.
So what can I do?
Gather all my friends so we can suck our thumbs and have a pity party, or get over it.
Well the party’s over and it’s time to learn the rules and play by them or move to another playing field.
I’ve decided to shift playing fields. I’m just getting too old to start crawling on my knees and begging them to let me survive.
So what am I going to do?
I’m going to concentrate on viral marketing.
So what is viral marketing?
It’s when other marketers voluntarily help you spread your links.
I already use ezine writing which is still a powerful viral marketing tool, but now it’s not enough.
If ezines are reaching less readers, that means articles are being seen less.
The best way to compensate is to hop on the information virus.
So how can you hop on the idea train?
Start creating fr** and fee eBooks that are brandable. Start unleashing these little salesmen and get your name out there.
Why brandable? Because by allowing others to brand your salesmen, they have an incentive to help you spread the word.
It’s the old adage at play, the best way to get what you want, is to help others get what they want.
Forget the pity party and adapt. Hop on board the idea express and you’ll keep on track.
Things change, and so do survivors.
John has been writing on the Internet for 5 years and has a
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