Completely by accident and through no effort of my own, besides the effort to get my site spidered by Yahoo’s Slurp Search Engine Spider and Google’s Googlebot Search Engine spider, I’ve seen an accidental increase in the visitors to my web site.
Suddenly, I was ranking first page for Google, Yahoo and AOL for the phrases like “picture of William Hung”, and “william hung she bangs”.
The Good news is, this means that when the Yahoo Slurp spider came to the site and indexed my front page last Saturday, (and no, I didn’t submit my site OR pay for inclusion), my results were in the search engine by Sunday apparently, which is when I started getting clicks from Yahoo for this unusual term.
The Bad News is, William Hung, except for being an example of the power of Free Marketing, has NOTHING to do with my site!
So how does one fix this situation? How do you turn an accidental good ranking into several good rankings for other terms? Or say you’ve got great rankings for a relevant, but fairly insignificant term? The solution is the same.
Just give the spider more of what it wants.
Google, Yahoo – and apparently their search partners – love that page. So, first thing I did was improve the page in question. At the time there was no picture of William Hung on the page that was ranking so well. It’s important that you satisfy web site visitors who accidentally happen up on your site.
It only happens once in a while, but sometimes the person who come by is also interested in your regular content.
The next thing I did, was create other pages I believed the two sites would like. Since the articles here primarily offer resources to webmasters who want to learn how to increase the number of visitors to their sites, all I had to do was tweak some of the wording to the liking of both those visitors and the search engine spiders, and write one more article.
How did I know what the search engines would like, and how that would increase the number of people who would come to the site? Well, I found out that some guarded information about the latest optimization tips for Yahoo and Google was available on the Web FREE. (If you want to know what that resource is, just download the updated Free Google Optimization Guide.)
Once I had the pages optimized to my satisfaction, all I had to do was link some of those pages to the front of my site (where the article was then located) and wait for the increase in traffic to my site. Google spiders me every day like clockwork ever since I made this tiny change to my website that increased my site rank from zero to five in January.
Of course, I then had to figure out if my secret technique to baiting the Google spider was going to work with Yahoo’s new search engine spider.
Not only did it work, but it worked faster than leading the Google spider to specific page of my site! Yahoo’s spider is not back at my site on a daily basis yet, but it does come regularly, finding new pages, and reindexing the area with the most content.
So there you have it. If your site has been indexed well for a term you didn’t really want, first, make the page as relevant as possible to the visitors who end up at your site.
Next, give the search engine spider “food” to eat that is more relevant to your site. It doesn’t hurt to optimize this page. You can now download the new optimization guide for FREE here- IF you’re one of the next 100 subscribers. Only 1000 copies will be available for download so get yours now.
Third and last, get the spider to come on back to your site. If you know how to bait a search engine spider, great! You’ll get your results faster, and since the spider finds the link on its’ own, you may get better placement. Or, you can submit your site to one of Inktomi’s partners, and/or Google and wait the 6-8 weeks it takes to be included.
Tinu Abayomi-Paul is the co-owner of Leveraged Promotion,
which provides many solutions for companies who prefer to
out-source their online promotion needs. At
http://blog.leveragedpromotion.com you can find out more
about how RSS, Blogs and Podcasting can increase your
online visibility.
