Dear Kalena…
I have a web site www.millerandzois.com that has been doing very well. The purpose of our site is to provide information both to injury victims and to other Maryland lawyers. We are first on key search terms such as “Maryland Personal Injury Lawyer” and other key phrases the injury victims and other personal injury lawyers might use. But in terms of overall number of visits, we have been flat lining in recent months. What can we do to make a good site like this even better?
Thanks.
Ron
Kalena’s Answer:
Dear Ron
You have a niche target market, but that doesn’t mean you have to limit your target keywords. It seems to me that you are casting your net too shallow. Have you performed more detailed keyword research into your market? There are probably hundreds, if not thousands of keyword search combinations that people would use to search for your services. You need to utilize a reliable keyword research tool or two (such as Keyword Discovery or WordTracker to discover the widest combination of search terms possible.
Once you have your search terms, you need to integrate them into your web site pages and/or develop new content around them. You should also commence a link building campaign to attract more traffic from related sites. If you can secure more incoming links to your site from highly trafficked sites, you can leverage that traffic to the advantage of your own site.
Another tactic to consider is the use of Pay Per Click campaigns such as Google AdWords and Yahoo Search Marketing to bring in more traffic. Good luck!
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Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand and is well known and respected in the industry, particularly in the U.S. Kalena was one of the founders of http://www.SearchEngineCollege.com and is currently Director of Studies and SEO tutor for the online training institution. Kalena is a member of SEO Consultants and has spoken at the popular Search Engine Strategies Conferences. She is also a moderator at the Search Engine Watch Forums and author of the popular Search Light newsletter.
