Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. The saying goes if you write a short story or article every day, at the end of a year you’ll have a book–a big book at that! But then, why think so big?
Twenty five years ago, I gave Speedreading and Memory seminars. I thought of myself as a teacher or trainer, not an author. I joined Toastmasters and National Speakers Association and learned enough to strengthen my presentations so I could speak to promote my personal growth skills business.
My audiences from corporate and community education wanted handouts to take home with them. Seeing a need I revised and edited my how-to articles, then bundled them into short books. The articles came from my talks, wide research, and my own experiences. I wrote the books I needed and wanted to read. So can you! Check out your files today, and see what undiscovered gems are there.
Only 10-60 pages long, these books were quick and easy to write. I priced them for my health and personal growth audiences as well as offering my proven expertise to corporations.
Presenting 15 public seminars a month, these stapled simple short books sold well at the back of the room as well as leveraged higher priced corporate training, all .enough to make two-thirds my income for the next 15 years.
The irony of this story is that I did write a long book–sort of. At 160 pages, Passion at Any Age is complete, but my passion for it has waned. Following the traditional route, I submitted a book proposal to 30 agents. Five liked it, but their small offers and knowing I’d still have to promote it myself, made me think. Too long a time to publish and too little publisher support, led me to give away a chapter at a time to my email lists.
Since my book writing, publishing and promotion knowledge made me the expert, I now offer nine new eBooks on Online promotion, Web marketing and copywriting, and ePublishing. I prefer to write, promote and sell eBooks to help emerging authors, coaches, speakers, and other entrepreneurs write and sell profitable books as well as services.
My 20 years research into how to write a book has come full circle. As a book coach, now, I encourage professionals to write a book–just write a short book! Make it an eBook. Think 10-30 pages. You need to write your book and share your unique message, but you also don’t want to spend all of your time on it.
Begin your book today by writing an article that answers one of your book audience’s challenges or problems. You can then, string the articles together. Include more stories, examples, how-to’s or exercises in your new book’s chapter formats.
Before you know it, your book will grow. They always grow longer than you think they will. You will have plenty of pages, and each page will deliver practical, inspirational material to your new clients and customers concisely and directly–the way they want it.
Remember, Offline and Online potential book buyers want information. But, they no longer want to read hundreds of pages. They don’t want to spend time reading a long book.
Will business people buy your book? Yes! They are hungry for information–information that only you have and can say in your unique way. Will your book sell? Yes! With just a few significances such as “presenting useful, practical information,” or “presenting material that could change a life,” or “creating a deeper understanding of human nature,” your book will be a great seller.
Since book coaching for 20 years, one thing for sure, my clients have many more ideas than they have time to write a book. Take one idea; write an article. You’ll feel a sense of completion. Don’t worry how long it is or its format. After you get four to ten of your articles edited, you can bundle the related ones into a fine book–to sell electronically or through print.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
