Back when Ask Jeeves was in the process of evolving into a search survivor, Ask’s marketing approach was more of an answer engine instead of a search engine.
In fact, the Ask Jeeves name was derived from their approach: ask us a question and we’ll give you an answer. Ask has since abandoned this angle in favor of shaping itself into a more traditional-style search engine. However, there are those that still remember Ask’s initial attempt at branding and this is brought to light quite entertainingly by SatireWire.com, who conducted an “interview” with the Ask Jeeves butler using the “ask a question, receive an answer” feature.
The results were quite humorous. What follows are a swatch of SatireWire’s Q and A with Jeeves. If you follow the search engine with any interest, you should probably visit the site and read the interview in its entirety:
Q: Yes of course. Adulation aplenty. So, Jeeves, you have a unique perspective on the Internet being directly hooked in. What’s it like?
A: Beekeeping in New Zealand
As mentioned, to receive responses, the interviewer posed these questions in the form of a query and Jeeves returned what it thought was the most relevant answer. The above example is just a snippet of how the whole thing went and the types of responses Jeeves returned. Good stuff all the way around.
Chris Richardson is a search engine writer and editor for Murdok. Visit Murdok for the latest search news.