Grand Theft Auto And Amazon’s “Discover And Download”

Starting today, players of Grand Theft Auto IV can look up songs they hear in the game with the touch of a controller, then access and download personalized playlists of those songs from Amazon MP3.

Amazon has also added a dedicated storefront promoting music from Grand Theft Auto IV. The store is organized by radio stations within the game, and will feature the new 16-song album “The Music of Grand Theft Auto IV”.

Here’s how “discover and download” works: While playing Grand Theft Auto IV, players can listen to 200+ songs across 16 in-game stations. A new GTA IV feature called ZIT lets customers ‘tag’…

the songs they like. When a player hears a song that interests them, they can dial ZIT-555-0100 on their in-game cell phone, and a text message appears on the phone with the song title and artist. The ZIT number is recorded on the phone for easy one-key lookups of future songs.

After playing, gamers log on to the Rockstar Games Social Club community site at where they can view game play stats and al list of songs tagged. The site will offer a link to a customized playlist on Amazon MP3 for preview, purchase and download the songs as 256 kbps MP3 files.

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