In a densely-written post about click quality on the Inside AdWords blog, Google provides a surprising amount of information in a short space.
They combine an informative approach to different types of click fraud and the steps advertisers need to take to document it, with a new, consistent approach to communications that includes a dedicated contact form.
Google has been opening up its communications in several areas. For example, a member of that team took the trouble to chat at length with Andy Beal about the invalid click detection process. And Nick Fox of the Ads Quality team has commented directly on this blog on issues relating to arbitrage and the adwords ranking algorithm.
Permit us one small note of churlishness however, by way of defending conventions of ordinary human conversation the way we remember them pre-Google. “Meet the Click Quality Team” as a post title gives the impression we’ll be hearing attributed commentary from identifiable individuals. We might even get names, or a group photo. Here, we’re getting nothing of the sort, so we haven’t in fact “met” anyone, although information has been disseminated. Also, there is a big stylized “open quotation” mark, and the use of the first person (singular as well as plural), but the quote is never closed and the person(s) is/are never identified. Am I the only one confused by this?
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.
In 1999 Andrew co-founded Traffick.com, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.
