In a flurry of cross promotional efforts flying past your head faster than your ex-girlfriend’s spiked pump, Google has retooled Google Video to be more YouTube style, has solicited user breakup videos to honor “National Breakup Day” sponsored by Budweiser and is co-presented by Universal Picture’s The Break-Up.
Was that too fast?
(The writer takes a deep breath. He hates repeating himself.)
Google Video launched its new web-based uploader to make it easier for users to upload their content onto the site without having to download software.
“Best of all,” says Google’s George Strompolos, ” you can watch and share your videos with friends and family, and embed them on blogs and community websites immediately.”
In conjunction, Google has teamed up with Universal Pictures to help promote the upcoming Jennifer Anniston and Vince Vaughn flick The Break-Up. To do this, they’ve asked users to record and upload their best breakup stories to Google Video for the world to compare against each other. If good enough, the videos will make the “Featured Videos” section.
“Google Video is the perfect venue for moviegoers to vent their romantic frustrations and create excitement for The Break-Up, one of the most anticipated movies of this summer season,” said Doug Neil, Senior Vice President, Digital Marketing, Universal Pictures.
I thought marketers were supposed create excitement, Mr. Neil. Oh yeah, viral marketing and stuff.
Entries will be accepted until June 2nd, in honor of National Break-Up Day, which is the by-product of hops and barley-fueled thinktank at Budweiser.
Hope that clears things up.
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