A few weeks ago, it was reported that Google was testing an online version of its Google TV Ads. They’re now launching Google TV Ads Online in beta by invitation only.
It’s pretty cool because advertisers can target specific shows, and ads will show up whether they’re being broadcast on television or on the web. “These programs may appear in various places, including the websites of the networks which originally broadcast them and on other sites that specialize in video content,” explains Google TV Ads Product Manager Geoff Smith. “What if an advertiser wants to reach the audience of a particular program, no matter whether they’re watching on a television or online?”
Advertisers can target specific shows and select their cost-per-thousand (CPM) bid. Then, based on targets, budgets and bids, ads are shown in the regular ad slot that would take place during a show’s originally airing. Ads can also be shown pre-roll or post-roll (below is a short video on Google TV Ads).
This news comes along with a another major announcement from Google. YouTube is now offering feature films and television shows. Naturally, this would seem like the logical time to introduce this online version of Google TV Ads.
While Google TV Ads Online is only by invitation only, interested parties are encouraged to contact Erin Bouchier at erinb@google.com if they wish to be considered for the program.
