Google has signed a deal with Conduit, a relatively modest company that deals in customized toolbars. Now, thanks to the agreement, those toolbars are powered by Google search.
Never heard of Conduit? It may fly a bit below the radar, but the company describes itself as a “trusted solution for major brands like Greenpeace, REMAX, Fox Carolina TV, and over 125,000 other website publishers around the world.” And associating with search engine giant Google may make the company’s low profile a thing of the past.
Ronen Shilo, the CEO of Conduit, was predictably pleased about the deal. He spoke briefly about his company’s relationship with Google in an official statement, saying, “Google is a clear leader in search and we are delighted to be able to incorporate this established and proven tool into our platform.”
A current customer – Steve Christian, the Internet sales director at FOX Carolina TV – thinks that users will benefit. “Conduit’s decision to offer Google search further enhances this experience so our viewers can access their favorite search engine directly via the Fox Carolina Newsbar.”
Michael Arrington gave the Google-Conduit proceedings his proverbial stamp of approval, as well. “If you have a community, this is a tool you may want to offer,” he wrote. Arrington also noted that Yozma, “an Israeli venture firm,” recently gave its support to Conduit in the form of $2 million in funding.
Conduit’s fortunes certainly seem to be on the rise (not that the company was doing poorly beforehand); it’ll be interesting to see what effect the Google deal has in the long term.
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Doug is a staff writer for Murdok. Visit Murdok for the latest eBusiness news.
