Matt Cutts announced last week that Google will take a closer look at web pages in languages besides English, and woe be unto those who run afoul of Google’s quality guidelines, available in several languages.
Cutts has no patience for spammers trying to game their way to the top of Google’s search results. “In 2006, I expect Google to pay a lot more attention to spam in other languages, whether it be German, French, Italian, Spanish, Chinese, or any other language,” he wrote in his post.
He provided a look at automobile.de, a site that does more stuffing than Stove Top sells around Thanksgiving. Calling that site’s pages keyword-stuffed doorways understates the problem, but Cutts does offer them a second chance:
…when you believe your pages are clean enough to be reincluded in Google, send us a Google reinclusion request. We’ll need to hear about who suggested the SEO idea of JavaScript redirects not only on automobile.de, but on other domains…
If Cutts says Google is going to look at non-English sites more closely for nasty tricksy SEO, it’s going to happen. He urges site publishers to look over their sites and fix problems now, before a dreaded ban from Google happens:
If you work at a large company that has doorway pages, keyword stuffing, or other tricks against our webmaster quality guidelines in a non-English language, consider this a courtesy notice that Google will (be) paying a lot more attention to spam in other languages in 2006.
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David Utter is a staff writer for Murdok covering technology and business.
