Driven by YouTube, sites run by Google led the comScore Video Metrix rankings for March 2007.
If Joost and other video properties want to compete for viewers, they face the same uphill march through snow drifts that Google’s search and advertising competitors have to navigate.
comScore said Google’s sites topped its Video Metrix for the month of March, as the top US streaming video property.
Out of 57.4 million unique streaming video users and 1.2 billion video streams for Google Sites, YouTube was responsible for the vast majority of them (53.5 million uniques and 1.1 billion streams.)
This table from comScore showed the breakdown for the top ten properties:
Property
Video Streams
Initiated (MM)
Share (%) of
Video Streams Initiated
Total Internet
7,014
100.0%
Google Sites
1,177
16.7%
Yahoo! Sites
434
6.2%
Fox Interactive Media
421
6.0%
Viacom Digital
260
3.7%
Time Warner Network
222
3.2%
Microsoft Sites
151
2.2%
Roo Group, Inc.
96
1.4%
Disney Online
90
1.3%
ABC.com
80
1.1%
ESPN
67
1.0%
