U.S. Internet users watched 11.5 billion online videos in March 2008, a 13 percent increase over February and a 64 percent boost over March of 2007 according to comScore Video Metrix.
Google was again the top U.S. video property with more than 4.3 billion videos viewed (38% share of all videos) gaining 2.6 shares over the previous month. YouTube made up 98 percent of all videos viewed at Google Sites.
Fox Interactive Media ranked second with 477 million videos (4.2%), followed by Yahoo Sites with 328 million (2.9%) and Viacom Digital with 249 million (2.2%). Microsoft ranked fifth with 245 million videos (2.1%).
If Microsoft and Yahoo had merged, together they would have knocked Fox Interactive Media out of the number 2 spot with 573 million videos viewed (5%). The two are still way below Google’s dominant top position with 4.3 billion videos viewed and 38 percent share.
Close to 139 million Internet users watched an average of 83 videos per viewer in March. Google Sites also brought in the most viewers (85.7 million), where they watched an average of 51 videos per person. Fox Interactive brought in the second most viewers (54.3 million), followed by Yahoo Sites (37.5 million) and Viacom Digital (26.6 million).
The majority (73.7%) of Internet users watched online video. YouTube pulled in 84.8 million viewers who watched 4.3 billion videos (50.4 videos per viewer). MySpace attracted 47.7 million viewers who watched 400 million videos on the site (8.4 videos per viewer).
The average online video time was 2.8 minutes and the average online video viewer watched 235 minutes of video.
