A clip from the EepyBird “scientists” has become available as a Google Video exclusive. Called The Domino Effect, it basically shows a lot of Mentos-induced Diet Coke geysers. What’s interesting is the amount of attention that Google has devoted to the video, which warranted a post in the Official Google Blog.
As Strompolos describes it, the latest EepyBird video features “a chain reaction like none other: 500 liters of Diet Coke and 1500+ Mentos, all triggered by the pull of one string.”
The video wasn’t promoted for its “fun factor” alone, though. “It demonstrates another interesting application of our Sponsored Video program – this time with user-generated content,” Strompolos asserted. “This helps producers like EepyBird earn revenue by pairing them up with our advertising partners.”
Haochi Chen pointed out that this doesn’t mean Google is paying regular people to upload their videos. “You have to be a (big) producer and must have the online distribution rights for your video content,” he said.
Murdok contributor Andy Beal observed that there is a “sponsored ad — which is assumed to be courtesy of Coke” at the end of the The Domino Effect. Of the video itself, he wrote, “And you thought the fountains at the Bellagio were cool.” Google seems to have picked a good clip with which to promote its Sponsored Video program.
—
Tag:
Add to 
Bookmark Murdok: 
Doug is a staff writer for Murdok. Visit Murdok for the latest eBusiness news.
