Just in time for the shopping craziness that is Black Friday, Google’s made it easier for companies to get coupons to consumers who are on the move. Google Local Business Center users can now make their coupons accessible to people through mobile devices.
Yes, assuming that shoppers don’t lose the use of their fingers due to standing outside in the cold since 3 AM – or having them crushed during a stampede – getting discounts through their cell phones will be a relatively simple matter.
A post on the Google Mobile Blog explained, “If a business adds a mobile coupon to its Google Local Business Center listing, you’ll be able to access it from your mobile device. Just go to google.com on your phone and search for a local business. When you land on its Place Page, you’ll see any coupons or discounts that might be available. Then simply show the participating business the coupon, right from your phone, to redeem the offer.”
Or, if you feel like putting in a little prep time and carrying around some pieces of paper, Google’s refined the process of printing out the coupons from a computer as part of this update.
And of course, this way of accessing coupons will remain in place long after retailers close their doors today, so even people who aren’t able to take advantage of it soon may benefit at some other point in time.
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