Google Maps this. Google Maps that. The service has been in the news again and again over the past few weeks, and it would be enough to make you sick – except that most of what’s happening is pretty cool. The latest development – a partnership between Google Maps and JetBlue Airways – meets the same standard.
Unfortunately, “pretty cool” is not “revolutionary” – the partnership, as it stands at the moment, will only bring about flight tracking. “We’re constantly looking for ways to enhance our customers’ in-flight experience,” explained Brett Muney, a manager of product development for JetBlue, in an official statement. “With the addition of Google’s advanced mapping technology, our customers can enjoy a seat with a view – tracking their flight’s altitude, speed and location on the way to their destination.”
But then Muney implied something else, and it’s hard to say whether there’s actually meaning behind his words, or if they’re just a typical bit of press release-ese. “We look forward to future product developments with Google as we continue to innovate our in-flight entertainment options and other products,” he stated.
Any further relationship between JetBlue and Google could be beneficial for both companies; Google still has a fairly positive reputation, and stands out as king among American search engine. As for JetBlue, despite that whole sitting-on-the-tarmac thing, the airline recently earned a nod from Consumer Reports.
Webware’s Caroline McCarthy wrote some good advice: “Keep an eye on this one.”
