Google is of course testing a new interface for AdWords, and to prepare users for an easy transition, Google is putting out the resources to ensure they’re up to speed. For one, the company’s Inside AdWords Blog has announced “New Interface Thursdays.” Each Thursday, they will provide an in-depth look at new features, tips and tricks, product updates, announcements, etc.
Yesterday, they kicked it off by highlighting the new site and what users will find there. This includes a section for videos on the new interface that look at features and how they can help you better manage your account.
There is also a section for beta resources, which includes a how-to guide, a known-issues page, etc. Users who find bugs can use the known-issues page to see if it is known and report it if it’s not listed.
This week, The Inside AdWords Crew also discussed some new metrics for conversion tracking that come with the new AdWords Interface. The metrics will be introduced into AdWords Editor, the AdWords API, and the new AdWords interface over time. Google says they’ll also improve conversion tracking for display advertisers through the release of view-through conversion tracking.
You can learn more about the new metrics here. Google’s Help Center will also provide you with more useful information.
