You’d think that at some point, Google would have so much that it couldn’t possibly grow any further, but despite having a lock on the top spot, Google continues to claim a larger slice of the pie month after month.
This time, Hitwise is reporting that Google now has 64% of the search engine market, up from 61% market share a year ago and up a point from last month. Live search and Yahoo declined both from last month and last year, while Ask.com was up slightly.
Percentage of U.S. Searches Among Leading Search Engine Providers
Oct.-07
Sept.-07
Oct.-06
www.google.com
64.49%
63.55%
60.94%
search.yahoo.com
21.65%
22.55%
22.34%
search.msn.com
7.42%*
7.83%*
10.72%*
www.ask.com
4.76%
4.32%
4.34%
Note: Data is based on four week rolling periods (ending Oct. 27, 2007, Sept. 29, 2007, Oct. 28, 2006) from the Hitwise sample of 10 million US Internet users.
* – includes executed searches on Live.com and MSN Search.
Source: Hitwise
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