China Mobile and Google have announced a partnership aimed at providing mobile and Internet search services in China. They will provide Chinese Mobile users with mobile search products and services in order to find relevant content on their cellular phones.
Google will provide search engine services to China Mobile to enable “mobile search” on China Mobile’s Monternet WAP portal. China Mobile users will be able to search Monternet content, including sports and entertainment news, ringtones, games, images, videos and novels.
Users will be able to access the service via Monternet’s homepage, or through a dedicated mobile search homepage on Monternet. The service will be launched in earlyn 2007.
Wang Jianzhou, chairman of China Mobile, said, “We are delighted to be providing China Mobile users with mobile and internet search services via our cooperation with Google. Mobile search will help users access the information they need more easily and quickly.”
“This is an important move for China Mobile’s transformation into a mobile information expert. China Mobile will unite the industry chain, rapidly enhancing the whole industry’s value. Our cooperation will not only satisfy our users’ diverse communication needs but also build a new mobile world for Chinese users to communicate freely and live comfortably.”
Jianzhou continues, “As the leader of global internet search services, Google has a strong innovative capability. China Mobile and Google are working hand-in-hand and combining our strengths to improve the development of wireless, value-added services in China.”
Eric Schmidt, Google CEO, comments, “Creating an enhanced mobile experience is a very important focus for Google. Our goal, when working with key industry leaders like China Mobile, is to continue to develop compelling services that provide users worldwide with access to information directly from their mobile device.”
“The cooperation between China Mobile and Google further enhances the strong innovative attributes of both companies, creating a richer mobile user experience.”
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Joe is a staff writer for Murdok. Visit Murdok for the latest ebusiness news.
