AOL Europe and Google entered a new multi-year agreement that will provide users of the AOL European services with targeted advertising from Google’s AdWords advertisers.
Financial terms of the agreement have not been disclosed.
The agreement underlines AOL’s commitment to providing the most comprehensive, relevant and useful search experience for its approx. 6.3 million members in the UK, France and Germany.
Google currently provides web search results for AOL search products in Europe. Under the new expanded alliance with Google, users of the AOL services in the UK, France and Germany will now also get targeted advertising from Google related to their search request. Google AdWords advertisers can now appear on the search results pages of AOL’s European properties based on users’ expressed interests. This enables Google advertisers to reach millions of potential customers searching on AOL properties across the UK, France and Germany.
“This strategic alliance with Google, one of the leading search providers, underscores our commitment to providing our European consumers with the best online experience possible, while providing great value to our marketing partners,” said Philip Rowley, President of AOL Europe. “By expanding AOL’s relationship with Google, AOL Europe provides our members in the UK, France and Germany with useful information about products and services relevant to their searches, and ensures that we are continuing to provide a vehicle for advertisers to reach a highly desirable audience in a compelling and effective way.”
This enhanced partnership allows AOL to continue to take full advantage of the rapid growth in online marketing in Europe, particularly in search-related advertising.
“We are pleased to strengthen and grow our existing worldwide partnership with AOL,” said Omid Kordestani, Senior Vice President of Worldwide Sales and Field Operations at Google. “Partnering with one of Europe’s leading online and interactive services providers reflects Google’s continued commitment to providing value to our European advertising customers. With this new agreement, AOL’s European operations will benefit from the revenue opportunity, while its users will enjoy an enhanced online experience through the addition of relevant commercial information.”
Murdok | Breaking eBusiness News
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