A new feature is coming to AdSense, and it’s called “ad placements.” Only a handful of advertisers have been allowed to take a look at the service – it appears to be in a beta testing phase – but the potential market seems excited.
Ad placements, as described by Google, “are groups of ad units that you can define and highlight to advertisers. Creating an ad placement is as easy as creating a custom channel,” according to the company, “and ad placements will help you generate more revenue by increasing the visibility of your ad spaces to advertisers.”
Chow was duly impressed by Google’s latest tweak. “This is a big improvement over the current setup where a SiteMatch campaign can show up on any ad units,” he wrote. “Now advertisers can target a single publisher defined ad spot.”
The Vette fan also agreed with Google in regards to the potential financial impact of ad placements. “This higher level of targeting should result in higher ad rates for publishers,” Chow stated.
It seems as if a number of publishers are eager to use the new feature. The Blog Herald’s Thord Hedengren referred to Chow as “lucky,” and wrote, “This sounds great, and I can’t wait to use it myself. Let’s hope all is well and that Google will release this soon.”
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Doug is a staff writer for Murdok. Visit Murdok for the latest eBusiness news.
