If you haven’t heard of Going.com, don’t feel left out – the events-driven network is only targeted at young people in Boston, San Francisco, Chicago, and New York, so I’m betting a lot of folks remain unaware of it. That may soon change, however, because Going.com just received $5 million in funding.
The money comes from General Catalyst Partners and Highland Capital Partners, according to Om Malik. General Catalyst gave money to Tudou, a Chinese video-sharing site, just last week – these guys know how to branch out. And fittingly enough, Malik says that the Going.com money is earmarked “for expansion into new cities.”
There’s no word yet as to where the expansion will take place. The Boston Business Journal notes that both General Catalyst and Highland Partners are based in Massachusetts, though, so, given Going.com’s presence in Boston, it’s not likely that the site will worry about moving closer to them.
Going.com won’t head to one of Florida’s retirement communities, either. “We think providing a hyper local community connecting 20-somethings with similar passionate interests in their urban city is just the beginning of a local media revolution,” said Evan Schumacher, Going.com’s CEO, in a statement recorded by the Journal.
$5 million will rent a lot of U-Hauls, or, well, whatever Going.com will use to redistribute its social site (and its “revolution”). I’m sure Schumacher can figure something out.
