Searchers using Google, Yahoo, MSN and AOL are learning through experience that they can get better results by specifying their preferred geography in conjunction with a search term.
That leaves marketers with a challenge and that’s where the Did-it free local keyword tool comes to the rescue.
Local geographic keywords are modifiers used by searchers to clarify their searches and express their needs. Marketers can enter their root word and local keyword tools will take any root keyword and create phrases. By entering in a keyword like “accountant” the tools will return all the phrases that include “local term” accountant. The tools include the following:
-Top 50 US City Search Term and Keyword Generator
-US States Abbreviation Search Term and Keyword Generator
-US States Search Term and Keyword Generator
-US Territories Search Term and Keyword Generator
-Top 50 World City Search Term and Keyword Generator
Regardless of which search engines a marketer uses, including all the major portals: Google, Yahoo, MSN, AOL (including Netscape), Ask Jeeves, About.com Lycos and Infospace all have local searchers entering in these long phrases. Overture and Google also have other methods to assist searchers in getting relevant local search results, including IP address targeting.
Marketers even want to use localized keywords in the secondary Pay-Per-Click (PPC) search engines FindWhat, Looksmart, Enhance, Search 123 (a ValueClick company), epilot (an Interchange Corporation company) and Kanoodle.
The marketplace is filled with public and private companies waging a search war to get consumer eyeballs. Microsoft’s MSN has big plans according to every indication. Google (Goog) has a huge war chest as a result of a recent IPO and Yahoo is serious about using a portal strategy to keep users.
Murdok | Breaking eBusiness News
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