The majority of Generation-Y (70%) said they will shop both online and at retail stores this holiday season, according to a survey from market researcher Peanut Labs.
Consumer electronics like video game consoles, computers and Mp3 players are popular items this holiday season with the Gen-Y crowd. Fifty-four percent indicated them as the gifts they want most, versus 52 percent in 2006.
Desktop and laptop computers are popular holiday gift items, with Apple and HP as the specific brands at the top of Gen-Y wish lists. Gaming systems trail computers, with the Nintendo Wii being a first choice, followed by the Xbox 360 and then the PlayStation 3. Other popular electronic items include iPods as the most popular Mp3 player, Canon digital camera and iPhones as the most sought after cell phone.
Amazon.com and eBay will see a large amount of Gen-Y Internet traffic, as they will be the two most popular online shopping destinations this holiday season. As a demographic, Gen-Y shoppers are organized and believe in Black Friday with the majority beginning to shop just after Thanksgiving.
“Gen-Y proves time and time again to be the bellwether for up-and-coming consumer trends,” said Murtaza Hussain, chief executive officer at Peanut Labs.
“Their choices this holiday season will not only affect their direct spend, but also directly influence the overall family holiday spend. These results should prove intriguing for companies like Apple, HP, Nintendo or Amazon, who top Gen-Y’s list this year.”
