Earlier this week industry research firm Forrester flipped the switch on a new group blog, this latest one focusing on marketing trends.
From the introductory post:
“Our team will use this blog as a forum to share insight on news events as well as some of the great conversations we have internally. Analysts will post individually about topics within their perspective coverage areas. But, the cool new thing that we’re going to try here is to share insight to an internal weekly jam session in which we brainstorm ideas about a topic and share the results here – unedited. We think this will help us get ideas out faster (without the constraints of editors) and solicit input on those ideas more efficiently.”
I believe this is the third “official” blog to sprout from Forrester, the other two being Charlene Li’s well-known professional blog and the Devices & Media blog that Josh Bernoff and Ted Schadler co-author. It’s probably also worth noting that earlier this month Forrester rolled-out several new syndicated research/information channels.
Good stuff coming from Forrester….
[Via Blogspotting]
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Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.
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