Shh! Whatever you do, don’t say Intermix. Say “Richard Rosenblatt, former chairman and CEO of the company behind MySpace.” They might remember. Even better, call him the MySpace “founder,” DeWolfe and Anderson won’t care – everybody knows press releases are full of it.
Demand Media Inc., a start-up company led by Richard Rosenblatt, former CEO of Intermix Media, a controversial spyware company, parent company of MySpace.com, and subsidiary of News Corp., announced the acquisition of domain registrar reseller eNom and niche content developer eHow as part a business plan “ready to bring in both money and traffic.”
Rosenblatt and Demand Media plan to utilize eNom’s 150,000 domain names to create a content network for user-generated content and other content providers. These ad-sponsored parked domains will be transformed into ad-sponsored portals to free content built on a model similar to that of MySpace.com.
Instead of webpages with advertising on them, they’ll now be webpages with advertising on them.
Demand media expects the union to repeat the success of MySpace.com and, “in the long run, parked ad pages as we know them today could be a thing of the past.” The company carries a vault containing $120 million in capital.
Rosenblatt became CEO of Intermix Media in February 2004, just a year before the company was sued by New York Attorney General Eliot Spitzer for being a source of spyware and adware secretly installed on millions of home computers, in large part due a distribution agreement through file-sharing service Kazaa (the proprietors of which are effectively banned from the U.S. by massive lawsuit threats).
Oh, wait. I was just supposed to say “CEO of the company behind MySpace.”
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