SeeWhy shared some interesting findings from a survey of over 150 Google Analytics about website abandonment. They discussed “post session remarketing” and say it is going to grow rapidly.
Post session remarketing is basically going after individual users who have abandoned your site. “Of all the techniques out there, remarketing in real-time (thru e-mail specifically) is set to grow 152 percent,” a representative for SeeWhy tells murdok.
“When most people think about tactics to improve website conversion, their first thought is to try a number of steps in the conversion process itself: 1) the need to tune pages 2) refine page layouts, and 3) make discount or promotion offers to boost conversion,” says SeeWhy Founder Charles Nicholls. But the company’s research indicates the trend will go more toward targeting the individual.
SeeWhy also points to research from E-Tailing Group, which found that 76 percent of e-tailers ranked “Targeted Email” as the top initiative to improve website conversion. SeeWhy found that:
– Post session remarketing is currently used by 25 percent of Google Analytics Users
– 63 percent plan to deploy session (or website) abandonment follow-up as a technique of increasing website conversion
The overwhelming majority are currently not following up with website abandoners according to SeeWhy’s data. Some say they do within a few days, while others on the same day, and a few even within the same hour.
The majority do seem to think that the current economic environment makes it all the more important to follow up with abandoners. Here’s how respondents prioritize the need to do so:
It would be interesting to see this survey on a bigger scale. Do you follow up with people after they abandon your site? Do you think it’s a good idea?
