FindWhat.com today announced a new local search solution for its distribution partner network.
The solution offers website publishers the ability to use a two-box search implementation for their users. One box is for users to enter a relevant keyword or keyword phrase, the other to indicate a geographic territory. Many searchers don’t realize that within a “one-box” search box query they can add in a geographic identifier. By specifically laying out a separate search box for the geographic portion, FindWhat.com helps structure the search in a simple and easy-to-understand format for the searcher. FindWhat.com will then parse out its advertiser keyword ads that have a local identifier as it sends them to its distribution partners, thereby returning very targeted results for local searches. This augments FindWhat.com’s recently announced pay-per-call service, as pay-per-call advertisers choose the region in which they wish their ads to be displayed. The local search market is already here, and growing: according to The Kelsey Group, 25% of all U.S. commercial searches are local in nature and the local search market will approach $2.5 billion by 2008.
“FindWhat.com recognizes the market need for more local search options,” stated Rick Szatkowski, SVP/GM of FindWhat.com Network/Private Label division of FindWhat.com, Inc. “By equipping our distribution partners with the technical implementation to deliver local search capabilities for its users, and the inventory of ads to fill the local search queries, distribution partners are better able to satisfy their users’ growing thirst for local search results. In the week since our launch of pay-per-call advertising, we have already seen new advertisers offering new ad inventories – from bee supplies to flooring, and existing online advertisers increasing inventories in more ‘traditional’ online categories such as travel, flowers and finance.”
Murdok | Breaking eBusiness News
Your source for investigative ebusiness reporting and breaking news.
