Despite the global recession, revenues from streamed mobile music services and full-track downloads are expected to exhibit strong growth over the next 5 years, according to a new report from Juniper Research. Combined revenues from these services are expected to more than double from $2.5 billion in 2009 to nearly $5.5 billion in 2013.
The report, however, found that those music services launched using an ad-funded model face a potential shortfall of as much as 50% to reductions in ad budgets. Other findings from the report include:
- Ringback tone revenues will exceed ringtones by 2010 as service adoption increases outside Asia
- The Far East & China will account for the largest share of mobile music revenues throughout the 2009-2013 forecast period, followed by Western Europe
- Aggregators must expand the depth and breadth of their portfolios beyond ringtones if they are to remain competitive
According to mobile music report author Dr Windsor Holden, “While some of the more traditional music services – most notably polyphonic ringtones and realtones – are in decline across many markets, we’re now seeing a surge in the adoption of more sophisticated offerings. Recent positive developments, such as Apple announcing that iPhone customers can use the 3G network to download full-tracks, will offer a further stimulus to growth.”
Whitepaper and further details of the study Mobile Music: Videos, Streamed, Full Tracks, Ringbacks, Ringtones & Downturn Analysis 2009-13 can be free downloaded @ www.juniperresearch.com
