Left eyes accepted, too, with the proper paper work. FeedBurner announced the launch of its RSS advertising network today as part of an expansion of subscription services for publishers. The network already has a long list of well-known participants desiring a more targeted online ad campaign.
“RSS is becoming a crucial part of the Web-based campaigns we create for our clients, and feeds offer a great way to deliver a very specific message to a highly targeted audience,” said Scott Adams, president of CDG Interactive. “It’s not about getting the most eyes on your ad — it’s about getting the right eyes on it.
Among the initial participants in the program are SmartMoney, PC World, CIO, Computerworld and CMO, blog networks Corante, Ars Technica and Gawker Media; and high-profile bloggers like Jeff Jarvis’ BuzzMachine, the Daily Kos and Joshua Micah Marshall’s Talking Points Memo and TPMCafe.
“Advertisers require detailed and accurate subscriber information and the data FeedBurner provides us on our syndicated audience is absolutely essential to our ability to market the media and forecast the inventory,” said Chris Batty of Gawker Media, which publishes the popular blogs Gizmodo, Gawker, Defamer, LifeHacker and other titles.
FeedBurner’s RSS advertising network is organized into channels to allow marketers to reach consumers who have opted to receive specific categories of content from publishers via regularly updated online subscriptions. The advertising channels range from traditional categories like business, technology, current affairs and consumer electronics to entertainment and an Internet-centric category called digital culture.
The network is open to publishers with a consistent base of more than 500 subsribers.
