As Google’s AdSense advertising program continues to embrace the graphical side of web advertising, many bloggers are noticing and commenting on the changes being made by Google while providing advertising for its members.
Last year, Google announced it would be embracing graphical ads in its AdSense program by giving members the option of using this method.
Image Courtesy of JenSense While Google has embraced graphical ads, they’ve been reluctant to make alterations to their text advertising model. It is true that Google does give AdSense members some control over the look and feel of their text ads; they haven’t allowed the inclusion of graphics, until now.
According to the JenSense, skyskraper text ads have been appearing with favicons displayed in the ads.
For those who are unaware, favicons are the little 16×16 images that represent the look and feel of the site or the company’s logo. For some examples of favicons, click here. Favicons are also used to represent a site when it is bookmarked, provided the site in question actually has a favicon to use.
As for using them in AdSense text ads, JenSense points out this is an effective way to attract attention to an ad. Because favicons are normally eye-catching, using them in text-based ads can help catch the site visitor’s eye and potentially increase ad clicks.
It is uncertain as to which advertisers will be able to use favicons in their text ads. Currently, only big name advertisers have been seen with them.
Chris Richardson is a search engine writer and editor for Murdok. Visit Murdok for the latest search news.
