Facebook will reportedly begin testing a new Ads Manager soon, as well as a new bulk uploading tool for advertisers. The company told Inside Facebook that these would be rolling out to a few advertisers soon.
“Unlike today’s Ads Manager, the new version will include in-line editing and search, which should make campaign management much more efficient for those managing many Facebook Ads,” says Inside Facebook’s Justin Smith.
The new ad manager will apparently make ad creative easier to create and edit.
The bulk upload tool will obviously allow for a number of ads to be uploaded at the same time. This would be a convenient tool as opposed to the process available now, of creating the ad in the campaign manager.
“Agencies, app developers, and direct response advertisers who often want to target and test hundreds or thousands of specific creatives will now be able to do so much more easily,” says Smith.
Facebook recently made some changes to its design, some of which pertained to Facebook ads. The changes were seemingly made to create a more consistent feel between the ads and the rest of Facebook. The thumbs up and thumbs down functions were removed and changes to a “like” feature, much like that of status updates, and just an X to close the ad out in place of the thumbs down.
The X is a bit subtler than the thumbs down, which could have been a consideration, since less people are likely to click the X than the thumbs down, which would likely be more appealing to advertisers. A thumbs down is just asking to be clicked. An “X” is more likely to go ignored, considering the ads aren’t intrusive in the sense that they don’t take over the user’s screen or anything.
