If your company has a presence on Facebook, the social network wants you to promote it. Cross its figurative heart, hope to die, and so on. But Facebook wants to keep your company separate from its brand, and so has issued some detailed guidelines.
“You are required to adhere to these guidelines when promoting your Facebook Page, so please read them carefully,” an introduction states. “Please note that Facebook reserves the right to remove or disable access to any Facebook Page that violates our Terms of Use or our Promotional Guidelines below.”
“Find Us on Facebook” Badge
On to the rules, then. First, try not to imply that you have any corporate connections. Facebook would be happy to see you say “Check out the Company X Page on Facebook,” but “Check out the Company X Facebook Page” would be bad, and “Company X partners with Facebook in social advertising campaign” would be worse.
Also, aside from the “Find Us on Facebook” badge and screenshots, don’t use Facebook’s pictures. Link from the badge all you like, but don’t link the word “Facebook” to your company’s presence.
Then, to get into the really small details, don’t forget to sprinkle trademark symbols next to Facebook-related logos and wordmarks. And, “where possible,” write, “Facebook is a registered trademark of Facebook, Inc.”
Got all that? Good. A hat tip goes to Justin Smith. Now off you go to feverishly rework marketing pages, delete them entirely, or find a more relaxed social network.
