Since I started marketing online I’ve offered everything from air freshners to zip programs. I started out with no clue whatsoever. I went to all the free classifieds and FFA sites I could find. If it was available and in my budget I tried it all. Now, eight years later and a better idea of what works for me, I use Ezine ads to get my service or products in the public’s digital eye.
Now there are businesses that offer campaign packages to more digieyes than eight years ago. The best part of these campaign packs is the cost which leads to a higher ROI. Solo ads get the most attention even when the odds seem against you.
Let me explain…
Business “one” is an advertising company that offers 200,000 subscribers with 16 ezines. Your cost for a one time solo with each ezine is $160.00(plus a subscription). You submit your solo ad and wait.
Here are realistic projections:
Within 30 days your ad is published to 200,000 subscribers. Allow the 30 days for publishers availabilities. Out of 200,000 ads delivered, 1% of your ads are read. That’s 2000 ads. Now only .5% invest. That’s a total of 10.
Product projections:
Your product costs $39.95. $39.95 x 10 = 399.50. An ROI of $239.50.
Service/subscription projections:
Your ad offered your service/subscription at $19.95 per month. $19.95 x 10 = 199.50. After three months one third of those original clients discontinue your service. $199.50 x 3 = 598.50. Your ROI is $438.50. Your ROI each month after 33% of original clients discontinue is $133.00 per month.
These projections are only scenarios. It has been written that with 1% of all ads read that there is a profit margin that can be expected. As for me, I like that one percent. Always study any ad you write or use one that is provided to you.
It is the ad that makes you money.
You have to decide where to make that ad work.
Rod Smith is the publisher of The Unlimited Press. The online ezine not just for an unlimited online business, but for the Online Pro. He is also the owner of The Unlimited Group – http://groups.yahoo.com/group/theunlimitedgroup/ and OnlineProList – http://www.safelistbuilder.com/OnlinePro. To be notified of his soon to be released eBook “Solo Ad Success” click http://groups.yahoo.com/group/RHLSreleases/?yguid=77978479.
