An average of 122 million Europeans age 15 or older were online in April compared to 114 million in the U.S. according to comScore World Metrix study.
“Europeans Go Online 24 Hours Per Month”
The average European accessed the Internet 16.5 days in the month and spent a total of 24 hours viewing 2,662 Web pages. That’s less than the U.S. April averages of 21.9 days, 31.4 hours and 2,826 pages.
The Netherlands and Scandinavian countries have the largest percentage of their populations using the Internet, ranging from 68 percent to 83 percent. Germany has biggest online population consisting of 32.6 million people age 15 or older. The U.K. has the most active online population with the average number of daily users at 21.8 million, 21 days per month and spending 34.4 hours online.
Countries that have usage days below the European average are Russia (11.4 average usage days), Austria (12.0), Italy (12.9), Ireland (13.0), Portugal (13.4), Norway (14.7), Denmark (14.7), Switzerland (15.1), Belgium (15.5) and Finland (16.4).
The average Swedish user views 4,019 pages per month, which is more than any other country and 51 percent above the European average of 2,662 pages per month.
“This marks the first time we have released this detailed of a portrait of Internet usage across the 16 countries, making these comparisons truly revealing,” commented Bob Ivins, managing director of comScore Europe. “Such comparisons are only possible due to the consistency of our panel-based methodology country-to-country.”
The study also found that Google is the most popular property in 13 of 16 countries, followed by Microsoft. Yahoo was the third most popular online property but only made the top 3 lists in Ireland, Italy and Spain.
