I think people forget that email marketing is still more powerful than search marketing. Adwords is great for marketing targeted niche items which need a trickle of leads a day. It works especially well for consumer products. Email marketing is still better for instant response in large numbers … especially for B2B.
In all of my tests with Google Adwords I can’t find key words that deliver any significant numbers of targeted promotions for our niche B2B email newsletters. Mind you, I did this only as a test of search marketing … there are many other ways to get subscribers to niche email newsletters. My tests indicate that very few search impressions are available related to “Supply Chain Management”. (SCMNews is one of the Murdok Network’s more niche email newsletters.) So few that we were lucky to get more than 20 clicks a day to our Adword.
Email newsletters and email lists can deliver much more. For instance, if someone were trying to target potential SCM software users — advertising on SCMNews would put their product in front of several thousand interested prospects within a very short time frame. You can’t do this with search advertising.
With all the attention search marketing is getting I just thought I would mention that email marketing is still a very powerful way to get lots of targeted leads fast!
An article in the Wednesday edition of the Wall Street Journal caught my attention. It illustrates with examples how email is still a strong marketing platform. If you’re not a subscriber we covered it in .
I’m interested in your experiences with search advertising, especially targeted B2B products or services…
